The Bias organizes your wardrobe, builds outfits for every occasion using AI, and shops the web for pieces that complete your look.
No spam. Just your spot in line. 🎉
From closet chaos to curated looks — The Bias does the heavy lifting so you can focus on showing up well.
Snap a photo of any item and AI instantly categorizes it, removes the background, and logs it into your digital wardrobe. Find anything in seconds.
Tell The Bias your occasion — work meeting, date night, beach vacation — and get a complete, styled outfit from your own closet in seconds.
Enter your hair, eye, and complexion — The Bias identifies your color season (Spring, Summer, Autumn, Winter) and tailors every recommendation to your palette.
Discover pieces that actually fill gaps in your wardrobe. The Bias analyzes what you own and what you need, then surfaces picks from 13+ retailers.
Set your style vibe, gender expression, budget range, and body measurements. The more The Bias knows about you, the better your recommendations get.
The Bias learns your sizes across brands and tracks your fit feedback after each purchase — so it only ever recommends things that will actually fit.
The Bias works with what you have. No manual tagging. No complicated setup.
Photograph your clothes. AI removes backgrounds and auto-tags each item with color, category, and style.
Answer a quick style quiz. Your vibe, budget, color season, and body profile get saved to your Style Profile.
Select from 11 occasions — work, date night, gym, beach, and more — and The Bias builds a complete look from your closet.
Missing a key piece? Tap the Shop tab for AI-curated picks from top retailers, filtered by your budget and style.
Start free. Upgrade when you're ready for the full The Bias experience.
The Bias was built out of a simple frustration: most people own far more than they wear, spend too much on things that don't fit their life, and still feel like they have nothing to wear.
We're building the fashion app that makes getting dressed easier, smarter, and more personal — no stylist required. The Bias learns what you love, what you own, and what suits you, then puts that knowledge to work every single day.
Currently in development. Join the waitlist to be first in line.
Join the waitlist and get early access when we launch on iOS and Android.
Last updated: June 25, 2026
The Bias ("we," "our," or "us") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the The Bias mobile application and website (collectively, the "Service").
We collect information you provide directly, including:
We also collect data automatically, including device identifiers, app usage analytics, and crash reports.
The Bias integrates with the following third-party services, each governed by their own privacy policies:
The Bias participates in affiliate programs with retail partners including Nordstrom, ASOS, Zara, Amazon, H&M, Target, Revolve, Madewell, Banana Republic, Anthropologie, J.Crew, Saks Fifth Avenue, and Neiman Marcus. When you click a product link and make a purchase, we may receive a commission. This does not affect the price you pay. Affiliate activity is tracked via cookies and redirect URLs managed by our affiliate network partners.
We do not sell your personal information. We may share data with service providers who assist us in operating the Service, as described above, and as required by law.
Your data is stored securely on Supabase infrastructure. We use row-level security, JWT-authenticated API access, and encrypted connections. Images are stored in private Supabase Storage buckets. We do not store third-party API keys in the app bundle.
You may request access to, correction of, or deletion of your personal data at any time by contacting us at hello@getbias.app. You may also delete your account within the app, which will remove your personal data from our systems.
The Bias is not directed to children under the age of 13. We do not knowingly collect personal information from children.
We may update this Privacy Policy from time to time. We will notify you of material changes via email or in-app notice.
Questions about this Privacy Policy? Contact us at:
The Bias
Email: hello@getbias.app